Marketing Data Intelligence
Find Insights in Marketing Data
Marketing Data Analysis Designed for Impact
We all know that marketing is more data-rich than ever.
But puzzling out how to take advantage of all that data is harder than it looks. Early efforts may not result in terrific insights. An inexperienced marketing team may not have the knowledge to draw stellar insights, and the data analytics team probably doesn’t have the marketing knowledge to get it right either. Merely collecting and organizing from various sources is a project in itself–and when left to a non-marketing business intelligence team, often has some holes.
So where do you even start?
Our team of marketers and data nerds has a unique combination of marketing expertise, data knowledge, analysis expertise, and business-outcomes focus to design and deliver data analysis projects designed to answer specific questions as well as generate broader insights that support creative innovation for marketing programs. We have a long history of analyzing search query data, website behavior, and traffic and conversion patterns for business improvement.
Uncover Insights that Propel Marketing Forward
Dive deep into data to answer specific business questions. We’ve leveraged marketing data to investigate questions that grow revenue, improve customer retention, and minimize costs.
- Identify emerging trends in consumer demand and terminology.
- Align product planning with market needs.
- Identify common issues, problems, and pain points with products & services, so they can be addressed in product planning, documentation, and support.
- Identify seasonal patterns to inform budgets and revenue forecasting
- Identify where in the buying funnel you’re gaining consumer attention via search, and where you’re losing them.
- Learn how geography plays into consumer demand.
- See specifically how consumers refer to your brand’s strengths and weaknesses, or your competitors’ brands.
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Our Head of Analytics Nico Brooks has been finding business value in search query data since the early 2000’s, including articles in peer-reviewed journals analyzing search query data assessing impacts for advertisers.
We have amassed a library of queries, scripts, visualizations and AI prompts that enable us to do analysis better, faster, and cheaper.
We Focus Marketing Data Analysis on Business Impact
Data analysis projects are framed with clear objectives, timelines, and communication.
How It Works
Discovery. Clearly define goals, objectives, and questions to answer. Understand what data sources are available and appropriate for the project.
Analysis. Leverage appropriate data analysis methods to review and assess data.
Develop insights. Adapt to emerging insights with iterations and refinements. Identify areas for further analysis.
Make actionable recommendations. Identify hypotheses for how to leverage the data insights.
Evaluate outcomes. Keep track of recommendations, and once implemented, evaluate impact of hypotheses.
We’ve Helped Clients Like You
We make the data meaningful, from small analyses that answer specific question, to deep-dives that lead to multiple opportunities.
A b2b ecommerce site with >100K products wanted to out-rank their competition in search. Early in the site redesign, our technical SEO review identified areas for improvement. But our competitive research found ways to jump ahead of the competition by narrowing in on which product categories held the most opportunity--a valuable focus point for the small in-house team.
A commercial real estate company had considerable organic traffic from keywords related to their brand. How could this be turned into a valuable source of market intelligence? We applied topic analysis and geographic categories to the terms to develop a picture of the intent behind the searches, supporting the marketing and communication team's strategic goals.
