Google Tag Manager Event Tracking Cheat Sheet

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I’m presenting at the Denver Google Analytics Meetup tonight, and put together this cheat sheet on setting up Google Analytics event tracking in Google Tag Manager. Here’s a PDF version, and the image below links to a PNG version.

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May 9, 2017

Nico Brooks

Nico loves marketing analytics, running, and analytics about running. He's Two Octobers' Head of Analytics, and loves teaching. Learn more about Nico or read more blogs he has written.

We help marketing teams demystify analytics and improve digital marketing results.

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Google Tag Manager Event Tracking Cheat Sheet

Analytics Roundup – Updates from October 2024

GA4 Path Analysis with BigQuery

Five Great Plug-and-Play SEO Dashboards

Nico Brooks

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