How to get the most out of Google Analytics

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    We are doing a presentation on September 15th for Denver Startup Week. More to follow after the presentation, but here is a link to the Google Presentation:

    How to get the most out of Google Analytics

    And here is a description of what we will be presenting on the Denver Startup Week site.

    The jittery moments before a presentation:

    jittery 1

     

    GA4 Path Analysis with BigQuery

    This article details the process of building two BigQuery tables for path analysis, with a focus on creating Looker Studio reports that visualize user journeys through page views and events. It accompanies a GitHub repository featuring code for automating these transformations using Google Dataform. I’m often frustrated by GA4’s limited ability to visualize user journeys

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