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SEO articles

Search Engine Optimization aims to help search engines and users better understand your website’s content, rank it accordingly, and drive traffic to it. SEO encompasses many processes, including technical fixes, user experience considerations, and content. Learn more about SEO by exploring our resources, or check out our SEO & content services and one-on-one digital marketing training.

Internal Site Search: Hiding in Plain Sight

Businesses pay a lot of money to figure out what people want from them and/or their industry. Even with that research, businesses can still miss the mark on what they deliver and how they deliver it. What a lot of these businesses don’t realize is that gaining insight into the true intentions of many users

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Does Moz Local Work?

Does Moz Local work for managing multi-unit businesses? == UPDATE – January 2016 Check out our updated Moz Local review with 20 months of data! == We’ve been testing Moz Local for 6 weeks hoping to answer this question. Last week we reviewed actual stats from Moz Local tests. This week we’re following up with thoughts

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Moz Local Review: First 5 Weeks Results

UPDATED January 2016 Check out our latest Moz Local test with 20 months of data! Our Moz Local Review Findings When Moz launched their new Moz Local listing management tool in March, we at Two Octobers were pretty excited. The price is right ($49/year), but will it live up to the promise? I’d like to think

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The Good, the Bad, and the Excellent in SEO Link Building

Too many people think that good SEO is about structuring your site a certain way and flooding your page with keywords. In actuality, more than 50% of your site’s ability to rank for whatever keywords you’re trying to rank for comes from off-site factors. The biggest piece of that is the quantity and quality of

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Link Building Checklist for Local Businesses

According to people who know more than I do, link building is the most important thing you can do to improve your search engine ranking, apart from avoiding stupid mistakes. Most link building advice falls into one of two categories: Quit your day job and try to become more like the person giving the advice,

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Turning Web Design Upside-down

Think of a website like a storefront. No one loves analogies more than I do. I’ve even used analogies to explain analogies. But sometimes they can be dangerous. If an analogy provides a mental model that mostly fits, it can blind a person to important truths. A website is like a storefront, and it is

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