blog

SEO articles

Search Engine Optimization aims to help search engines and users better understand your website’s content, rank it accordingly, and drive traffic to it. SEO encompasses many processes, including technical fixes, user experience considerations, and content. Learn more about SEO by exploring our resources, or check out our SEO & content services and one-on-one digital marketing training.

tech seo boost logo

Conference Report: TechSEO Boost

There is no shortage of SEO conferences to choose from each year. It can be hard to narrow it down when it comes time to decide which conferences to attend. TechSEO Boost should definitely be at the top of the list for anyone who wants to learn more about what people in the trenches have

Read More »
two women at cafe

Page Speed Optimization: Table for Two

I’ve been reading a lot about this debate of “does site speed matter for organic success?”, and to me it always sounds like an evening out at a restaurant. Page speed is the time it takes from a customer first entering a restaurant, to receiving their food. The longer it takes, the more likely it

Read More »
pivot table of events in white

How to Track Scroll Depth in Google Analytics

This post describes a method for reporting on scroll tracking in the Universal Analytics (UA) version of Google Analytics. Setting up scroll tracking as an event in GA gives you the ability to see how far people scroll down pages. This data is very useful for identifying content that isn’t performing well, and specifically where

Read More »
public market sign on boston harbor

Perspectives on MozCon 2018

In early July, five members of our SEO team headed west to Seattle for a few days to attend MozCon 2018. As one of the best conferences out there for technical SEO, mobile strategy, analytics, and content, we all were excited to learn and bring back actionable insights for our accounts. We also were excited

Read More »
local search marketing (SEO)

Top 5 Local Citations for 2018

This list is very helpful for businesses in 2018, but just like everything technology related…things evolve. Check out our blog post Top 10 Free Places to List Your Business to see all the relevant listings of 2020. Before we dive into this list, here’s a little refresher on business listings and why they matter to your

Read More »