Digital Marketing Industry Updates: December 2023
Join us for a roundup of industry happenings over the past month in marketing analytics, paid media, and SEO.
We’re always happy to share advice, research, and tools that can help your business grow. Check out our latest resources.
Join us for a roundup of industry happenings over the past month in marketing analytics, paid media, and SEO.
In this month’s digital marketing updates, we ask: Is GA4 getting better? And is it GDPR compliant? Plus Google Ads’ ad auction from the anti-trust trial.
Learn how the fall shoulder season affects consumers’ interest in bikes and bike-related products, and what that means for the holiday season ahead.
How did bike industry search demand for the 2023 spring and summer seasons compare to 2022? We review trends across several areas of the industry.
Walk through the fallen leaves of recent digital marketing news. Microsoft’s API for ads in chat AI & a major Google ranking algorithm update.
A critical part of any marketing campaign is to set clear goals. We walk through three approaches to establishing digital marketing KPIs.
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