Digital Marketing Industry Updates: November 2023
Kris Skavish
In this month’s digital marketing updates, we ask: Is GA4 getting better? And is it GDPR compliant? Plus Google Ads’ ad auction from the anti-trust trial.
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Marketing Resources articles
We’re always happy to share advice, research, and tools that can help your business grow. Check out our latest resources.
Fall 2023 Bike Industry Search Demand Forecast
Brett Woodward
Learn how the fall shoulder season affects consumers’ interest in bikes and bike-related products, and what that means for the holiday season ahead.
Bike Search Trends Summer Review
Brett Woodward
How did bike industry search demand for the 2023 spring and summer seasons compare to 2022? We review trends across several areas of the industry.
Digital Marketing Industry Updates: October 2023
Kris Skavish
Walk through the fallen leaves of recent digital marketing news. Microsoft’s API for ads in chat AI & a major Google ranking algorithm update.
How to Establish KPIs for Digital Marketing Campaigns
Jeff Rovner
A critical part of any marketing campaign is to set clear goals. We walk through three approaches to establishing digital marketing KPIs.
Digital Marketing Industry Updates: September 2023
Kris Skavish
Our roundup of recent digital marketing news covers more on understanding GA4, Google SERP changes, and digital advertising platform updates.
