Intro to GA4 Part 1: The Event Model
Nico Brooks
In this GA4 tutorial, we what events are, the parameters you need to know, and naming conventions.
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Analytics articles
Marketing analytics is the backbone of digital marketing: uncover and organize data to find out more about audiences, evaluate the efficacy of efforts, identify opportunities for improvement, and inform an overall strategy. Explore our resources and tools to become a better data-driven marketer.
GA4 Funnel Exploration: Where Do Users Go After Landing?
Nico Brooks
There’s a hidden feature in GA4 Funnel Explorations that enables you to report on where users go after landing on your site — find out how to use it.
Report on Individual GA4 Conversions in Looker Studio
Nico Brooks
Find out how to report on individual Google Analytics 4 conversions in Looker Studio by blending and filtering your data or creating custom metrics.
GA4 Advanced Segments: Make Comparisons More Useful
Nico Brooks
So far, GA4 only includes support for segments in Explorations. In this tutorial, we demonstrate how to create comparisons (advanced segments) — check it out.
Guide to GA4 Scroll Tracking
Nico Brooks
In this GA4 tutorial, we cover how to set up the Scroll Depth trigger in Google Tag Manager (GTM) *and* how to create a scroll depth report in Looker Studio.
How to Use Path Explorations in GA4
Nico Brooks
GA4 Path Explorations show you how users flow through events and pages on your website. Find out how to create and use them!
