GA4 Attribution Models: How They Work
Nico Brooks
Conversion attribution in GA4 is weird. We show you how to change the attribution model, and why that changes some reports and not others.
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Analytics articles
Marketing analytics is the backbone of digital marketing: uncover and organize data to find out more about audiences, evaluate the efficacy of efforts, identify opportunities for improvement, and inform an overall strategy. Explore our resources and tools to become a better data-driven marketer.
Reporting on GA4 Landing Pages in Looker Studio
Nico Brooks
GA4 Landing page data is not available as a dimension in Looker Studio. We share a workaround and walk you through some advanced techniques.
GA4 Engagement Metrics: Session Duration & More
Nico Brooks
Learn about Session Duration in GA4, how the user_engagement event makes it a more useful metric, and how Average Engagement Time per Session is measured.
Intro to GA4 Part 4: Reporting
Nico Brooks
Check out our crash course on how to get the most out of GA4 reports.
Intro to GA4 Part 3: Navigating the GA4 Interface
Nico Brooks
Having trouble understanding the GA4 interface? Let’s walk through the platform to demonstrate how to quickly and efficiently find the data you need.
Intro to GA4 Part 2: GA4 vs. Universal Analytics
Nico Brooks
GA4 is coming — find out the differences between GA4 and Universal Analytics to make the transition a smooth one.
