5 Tips for Getting More from GA4’s Standard Reports
Kris Skavish
Learn how to adjust settings on any standard report in GA4 to dive into the data and find what you’re looking for.
blog
Analytics articles
Marketing analytics is the backbone of digital marketing: uncover and organize data to find out more about audiences, evaluate the efficacy of efforts, identify opportunities for improvement, and inform an overall strategy. Explore our resources and tools to become a better data-driven marketer.
How to Report on Search Engine Ranking in Looker Studio
Nico Brooks
Create a Looker Studio report showing organic keyword rankings over time, using free Google Search Console data.
Analytics Roundup – Updates from July 2024
Nico Brooks
Updates from the world of web analytics: Chrome third-party cookies, new BigQuery features, and shout outs to articles that made us smarter this month.
Five Reasons to Set Up the GA4 BigQuery Export
Nico Brooks
Exporting GA4 data to BigQuery gets you better analysis, increased accuracy & faster reporting. We explain how it works, how much it costs & how to get started.
Analytics Roundup – Updates from June 2024
Nico Brooks
GA4 attribution fix, why GA4 in BigQuery needs session data, and more in Nico Brooks’ monthly analytics update.
Bot Traffic in GA4
Nico Brooks
Dealing with bot traffic in GA4 can require some advanced techniques (and persistence!). Learn the process from analytics expert Nico Brooks.
