Looker Studio (formerly Google Data Studio) is an essential part of digital marketers’ toolsets. Use it to create pretty dashboards or quickly analyze data from multiple data sources and Google Big Query. Our articles share tips and techniques for working with Looker Studio
This article details the process of building two BigQuery tables for path analysis, with a focus on creating Looker Studio reports that visualize user journeys through page views and events. It accompanies a GitHub repository featuring code for automating these transformations using Google Dataform. I’m often frustrated by GA4’s limited ability to visualize user journeys
Preview five great dashboards for SEO reporting and analysis, and find the one that works best for you.
Learn how to use the Funnel chart type in Looker Studio to visualize GA4 metrics, such as steps in a purchase process.
Create a Looker Studio report showing organic keyword rankings over time, using free Google Search Console data.
Tracking conversions based on session duration isn’t possible out-of-the-box with GA4. Use this JavaScript and Tag Manager solution to build a custom event.
A simple pie chart comparing new & returning users from GA4 data is actually not straightforward in Looker Studio. We share ninja techniques to build it.
Copyright 2024 Two Octobers® LLC
