Analytics Roundup – Updates from December 2024
Nico Brooks
Musings on “what matters is measurable”, new Looker Studio features, a cool free GA4 audit dashboard, and more.
blog
Looker Studio articles
Looker Studio (formerly Google Data Studio) is an essential part of digital marketers’ toolsets. Use it to create pretty dashboards or quickly analyze data from multiple data sources and Google Big Query. Our articles share tips and techniques for working with Looker Studio
Sortable Date Comparisons in Looker Studio Tables
Nico Brooks
Looker Studio’s comparison date range columns are nice, but frustratingly not sortable. Learn how to create a table with sortable comparison columns.
Analytics Roundup – Updates from November 2024
Nico Brooks
Trouble with troubleshooting, new features in GA4 & Looker Studio, what “do not sell” means in privacy regs, and articles that made Nico smarter.
GA4 Path Analysis with BigQuery
Nico Brooks
This article details the process of building two BigQuery tables for path analysis, with a focus on creating Looker Studio reports that visualize user journeys through page views and events. It accompanies a GitHub repository featuring code for automating these transformations using Google Dataform. I’m often frustrated by GA4’s limited ability to visualize user journeys
Five Great Plug-and-Play SEO Dashboards
Kris Skavish
Preview five great dashboards for SEO reporting and analysis, and find the one that works best for you.
Funnel Reporting in Looker Studio with GA4 Events
Nico Brooks
Learn how to use the Funnel chart type in Looker Studio to visualize GA4 metrics, such as steps in a purchase process.
