Analytics Roundup – Updates from October 2024
ChatGPT traffic in the GA house! Plus new features in GA4 and understanding GTM first-party mode (with NotebookLM). Giddyup, it’s October’s Analytics Roundup.
Marketing analytics is the backbone of digital marketing: uncover and organize data to find out more about audiences, evaluate the efficacy of efforts, identify opportunities for improvement, and inform an overall strategy. Explore our resources and tools to become a better data-driven marketer.
ChatGPT traffic in the GA house! Plus new features in GA4 and understanding GTM first-party mode (with NotebookLM). Giddyup, it’s October’s Analytics Roundup.
This article details the process of building two BigQuery tables for path analysis, with a focus on creating Looker Studio reports that visualize user journeys through page views and events. It accompanies a GitHub repository featuring code for automating these transformations using Google Dataform. I’m often frustrated by GA4’s limited ability to visualize user journeys
Preview five great dashboards for SEO reporting and analysis, and find the one that works best for you.
“It’s not me, it’s you”, Google Ads measurement, and dynamic metrics in Looker Studio…all in this month’s marketing analytics roundup.
Learn how to use the Funnel chart type in Looker Studio to visualize GA4 metrics, such as steps in a purchase process.
Learn how to automatically generate documentation for Google Tag Manager with a Colab-based tool. Simplify export and organization of tags, triggers & variables.
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