Bots are a pain in the butt. I look after a number of GA4 properties, and have spent more time than I’d like to admit identifying and dealing with bots. GA4 automatically filters known bots and spiders, but for the most part that means bots that are polite enough to identify themselves. Every week, I encounter new bots that are not so polite.
Below is a series of articles I wrote describing methods I’ve found for identifying bot traffic, filtering it from GA4 reports and excluding it from GA4 altogether.
If bot traffic is a really big problem on your site, there are a couple of other things you should consider:
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