It’s true, it’s hard to predict what Q4 will bring for ecommerce retailers.
Here’s what’s working in your favor:
And some things that may be working against you:
For a lot of small retailers, 2020 is not a good year to make major marketing investments. But there are still plenty of ways online retailers can tweak their marketing programs to work for Q4 2020.
From our 10+ years handling digital marketing for retail during holidays, here’s our best advice about how to squeeze the most out of the season. We hope you come out shining on the other side.
We all want to connect with the familiar from months and years past. Consumers will appreciate having a touchstone with someone they’ve done business with before, especially if they are supporting their local community—66% of shoppers said they plan to shop more at local small businesses.
Consumers will rely on delivery options that are convenient and safe. Make sure your checkout process offers delivery options.
Inventory problems are what they are, but we can use marketing to work around them.
More ecomm shopping than ever is happening on mobile–up to 33% of all ecomm purchases in 2020. It’s worth spending time to make sure it’s a pleasant experience.
You’ve worked hard to get the website traffic you get–by building your brand or buying clicks to the website. Don’t treat this traffic as one-and-done. Figure out how to keep those consumers engaged.
While there are a lot of ideas here, simply by focusing on one or two things, you can still make an impact! So our number one recommendation: pick a couple of ideas from above and get started. Also: check out our formula for growing online revenue.
Old ways of thinking may have worked in a business-as-usual year; this year, we’re all going to need to adapt to thrive. Good luck!
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