The Reports menu of GA4 has some good starting-place reports, but they do have some frustrating components. The fairly useless charts at the top and the always-too-small-to-view table below don’t make it an ideal place to explore. However, it may be time to take another look. Here’s a look at features that can make these reports more useful.
Log in to Google Analytics and go to Reports > Pages and we’ll walk through a few ways to dig deeper into the data.
Add a comparison using any dimension. Let’s look at pages visited by users who came from organic search and organic social.
Add more detail to the table rows, for example to see the number of page views for each by source/medium.
Compare data in two different date ranges inside the date control.
Use the search box above the data table. This is useful to look for a single page, or to narrow your view to a subset of pages, like your /blog/ directory.
It’s also one way to get better value from the time-series chart, too–to find out when new page when live or a new event started working, search for it by name in the Pages or Events report, and use the chart to see when it began tracking.
Use the Add filter button up by the title of the report to filter by traffic source, geography, or demographics. For example, you could see which pages users visited in a geography matching a trade show where your business recently exhibited.
With the comparison and filtering options, you can answer lots of interesting questions. Here’s some ideas.
Hopefully these examples get some ideas flowing. Happy exploring!
ChatGPT traffic in the GA house! Plus new features in GA4 and understanding GTM first-party…
This article details the process of building two BigQuery tables for path analysis, with a…
Preview five great dashboards for SEO reporting and analysis, and find the one that works…