Guide to GA4 Scroll Tracking
In this GA4 tutorial, we cover how to set up the Scroll Depth trigger in Google Tag Manager (GTM) *and* how to create a scroll depth report in Looker Studio.
Nico Brooks
February 27, 2023
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Author: Nico Brooks
Nico Brooks
Nico loves marketing analytics, running, and analytics about running. He's Two Octobers' Head of Analytics, and loves teaching.
Learn more about Nico or read more blogs he has written.
How to Use Path Explorations in GA4
GA4 Path Explorations show you how users flow through events and pages on your website. Find out how to create and use them!
Nico Brooks
February 2, 2023
How GA4 Will Impact Your Business—and When to Switch [recording & recap]
GA4 includes significant changes from the version you’re used to. Learn more about the potential impact to your business, and plan for setting it up now.
Nico Brooks
November 18, 2022
An introduction to GA4
Learn key concepts core to GA4 and differences from Universal Analytics.
Nico Brooks
November 3, 2022
How Web Tracking Works
Understanding the mechanics of web tracking helps bring clarity and meaning to the data we analyze.
Nico Brooks
October 12, 2022
The Case for Apprenticeship in Marketing and Advertising
To address structural inequities in our industry’s talent development, Two Octobers decided to create a digital marketing apprenticeship.
Nico Brooks
September 3, 2021
