So far, GA4 only includes support for segments in Explorations. In this tutorial, we demonstrate how to create comparisons (advanced segments) — check it out.
In this GA4 tutorial, we cover how to set up the Scroll Depth trigger in Google Tag Manager (GTM) *and* how to create a scroll depth report in Looker Studio.
GA4 Path Explorations show you how users flow through events and pages on your website. Find out how to create and use them!
GA4 includes significant changes from the version you’re used to. Learn more about the potential impact to your business, and plan for setting it up now.
Learn key concepts core to GA4 and differences from Universal Analytics.
Understanding the mechanics of web tracking helps bring clarity and meaning to the data we analyze.
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