Acquisition reporting shows how website visitors perform, based on where they are coming from. Acquisition reporting includes the following sections: All Traffic – reports of all traffic to the website, organized by various dimensions. Detailed referral traffic reporting also falls in this section, for some reason. Google Ads – if Google Ads and GA are linked, these
The Audience reporting section of GA is focused on reports that help you understand the characteristics of a website’s audience. Using Audience Reports To Do a Persona Analysis in GA We are going to walk through how to use GA to develop marketing personas, as a way to demonstrate some of the capabilities of audience
In this video tutorial, we walk through key building blocks of regular expressions using the incredibly powerful REGEXEXTRACT function in Google Sheets. To follow along, make a copy of this Sheet. Topics covered: Matching characters and sets of characters Using ORs to match multiple things Using escapes to match special characters Matching the beginning and
Two Octobers became B-Corp certified in July 2020. Learn a little about how we got there.
A college student asked, “Do young people click on search ads?” We analyze the likelihood of clicking on ads by age.
This post describes a method for reporting on scroll tracking in the Universal Analytics (UA) version of Google Analytics. Setting up scroll tracking as an event in GA gives you the ability to see how far people scroll down pages. This data is very useful for identifying content that isn’t performing well, and specifically where
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