Analytics Roundup – Updates from December 2024
Musings on “what matters is measurable”, new Looker Studio features, a cool free GA4 audit dashboard, and more.
Nico Brooks
December 31, 2024
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Author: Nico Brooks
Nico Brooks
Nico loves marketing analytics, running, and analytics about running. He's Two Octobers' Head of Analytics, and loves teaching.
Learn more about Nico or read more blogs he has written.
Sortable Date Comparisons in Looker Studio Tables
Looker Studio’s comparison date range columns are nice, but frustratingly not sortable. Learn how to create a table with sortable comparison columns.
Nico Brooks
December 31, 2024
Analytics Roundup – Updates from November 2024
Trouble with troubleshooting, new features in GA4 & Looker Studio, what “do not sell” means in privacy regs, and articles that made Nico smarter.
Nico Brooks
November 30, 2024
Tracking AI Traffic in GA4: A Step-by-Step Guide
Report on traffic from people clicking through from AI services like ChatGPT. Build an exploration with a custom segment + a new channel group for AI traffic.
Nico Brooks
November 14, 2024
Analytics Roundup – Updates from October 2024
ChatGPT traffic in the GA house! Plus new features in GA4 and understanding GTM first-party mode (with NotebookLM). Giddyup, it’s October’s Analytics Roundup.
Nico Brooks
October 31, 2024
GA4 Path Analysis with BigQuery
This article details the process of building two BigQuery tables for path analysis, with a focus on creating Looker Studio reports that visualize user journeys through page views and events. It accompanies a GitHub repository featuring code for automating these transformations using Google Dataform. I’m often frustrated by GA4’s limited ability to visualize user journeys
Nico Brooks
October 28, 2024
