Blurred photo of the inside of a clothing retailer.

How to Tie Online to Offline Tracking Together Using Google Ads

Google Ads store visit conversions are the first nicely packaged tracking solution in the paid search space to answer questions about online to offline behavior, attribution, and ultimately, return-on-investment. Even in certain industries where in-store purchases are still common, like appliances or automotive, online research is a key influencing factor to these in-store purchases. For

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Maggie Castle June 18, 2018

8 Data Storytelling Concepts (with Examples!)

By: Maggie Castle and Jaimee LaTorra Storytelling transcends industries and is often a focus in business books, conferences, sales trainings, and much more. Storytelling, specifically as it relates to data and analytics, is a routine challenge for digital marketers. Certainly in an agency setting, we’re frequently in a position where we need to explain complex

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Maggie Castle March 30, 2018

Three Lessons in Google Shopping: Advanced Optimizations That Don’t Require a Developer

Marketers trained in the practice of traditional paid search know the large universe of SEM optimizations well. We have lists, or in my case, a tortured novel, full of changes to implement and tests to conduct. But these lists of vetted paid search tactics don’t always translate when it comes to Google Shopping. Google

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Maggie Castle August 10, 2016

man sitting on steps with 3 doors behind

Why We Love Google Ads Experiments in Drafts (And You Should, Too!)

By: Rachel Zinanti & Maggie Castle To make the change, or not make the change? You think it will be great for the account, but what if it’s not? What if it tanks and your SEM performance takes a nosedive? If you manage paid search accounts, you know what we’re talking about. You’ve had this

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Maggie Castle August 4, 2016

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Author: Maggie Castle

Maggie Castle

How to Tie Online to Offline Tracking Together Using Google Ads

8 Data Storytelling Concepts (with Examples!)

Three Lessons in Google Shopping: Advanced Optimizations That Don’t Require a Developer

Why We Love Google Ads Experiments in Drafts (And You Should, Too!)