Marketing, Racism, and Two Octobers
Discussing race in the workplace didn’t come naturally to many Two Octobers team members. But we did, and had some interesting insights.
Kris Skavish
July 20, 2020
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Author: Kris Skavish
Kris Skavish
Kris is a marketing and technology leader and Co-CEO of Two Octobers.
Learn more about Kris or read more blogs she has written.
GMB Made Easier – A free tool to simplify your posts
It’s not surprising that with COVID-19, many location-based, brick-and-mortar businesses have had changing hours, closures, and somewhere in between. It’s been tough for customers too – not knowing if their favorite services are open and if so, are there new requirements for entering (masks, distance between customers, etc.)? For any business, multi-location or otherwise, it’s
Kris Skavish
May 14, 2020
Two Octobers Becomes Majority-Woman-Owned
Last month, Two Octobers made a big and little change. After 10 1/2 years of being a 50/50 partnership, co-founder Nico Brooks and I decided to tip the scales towards female ownership, and I became the majority owner. Is this a symbolic change? Is it a meaningful change? Yes, it’s both. First, the fact that
Kris Skavish
April 16, 2020
The $10,000 Gem Hiding in Your Google Analytics
I promise you there is a gem hiding inside your Google Analytics that will have a real impact on your business. It might be a piece of data whose impact can be felt beyond the website and into the core of your business. It may be something that could drive more visitors to purchase, uncover
Kris Skavish
April 16, 2020
Attract & Qualify Customers with Google My Business Q&A
One of the most underutilized tools on a Google Business Profile (formerly Google My Business) is the Q&A section. For all the time marketers put into choosing the right Google Business category and crafting the perfect, not-too-keyword-heavy description, the Q&A gets left behind. All too often, users browsing local business listings on Google see this:
Kris Skavish
February 20, 2020
Is My Website Good Enough? How to Think About and Measure User Engagement
You launched your new website, and you celebrated! (As you should! That was a lot of work.) But you’re not done. Your website can get better. You want more leads and sales. And of course, your boss wants marketing to drive growth. The key to getting more leads from your website is to always be
Kris Skavish
September 6, 2019
